Marketing & Media Blitz for Grand Opening
Michelle Patrick Salons
Project Type: Bios, brand launches, e-mail campaigns, news releases, newsletters, posters and fliers, Web sites
Client: Michelle Patrick Salons, the only Paul Mitchell Focus Salon in Dallas County and one of the only salons for all textures of hair
Challenge: Promote a newly opened Dallas salon through media attention and direct marketing.
Solution: Partner with a graphic design firm to produce a hip, modern Web site; salon menu; targeted marketing e-mails; and quarterly print newsletter filled with hair care and fashion tips. Tag-team with a consumer PR/marketing agency to garner high-profile media hits through a debut news release.
Our Role: Copywriting and editing, newsletter name creation, project consulting, strategic planning, vendor relations
- Web site (5.1mb PDF)
- Salon menu (243.1kb PDF)
- News release (22.9kb PDF)
- Targeted marketing e-mail (304.3kb PDF)
