Marketing of Radiation Therapy Centers

Prev ProjectNext Project

Alliance Oncology

Project Type

Brand launches, brochures, direct mailers, executive emails, logos, media lists, news releases, posters and fliers, print ads, public relations campaigns, sales letters, stationery

Client

Alliance Oncology, the nation's leading provider of stereotactic radiosurgery and radiation therapy services

Challenge

Re-brand 10 cancer centers across the country with a consistent logo and look-and-feel that align with the Alliance Oncology corporate brand. Also manage a name change at one of the cancer centers.

Solution

Establish a uniform logo for all 10 cancer centers, and integrate elements of the logo into the overall marketing collateral design.

Produce templates for all possible needs, including brochures, fliers, ads, trade show banners, and stationery. Each template includes customizable content and a variety of stock photos to choose from.

Oversee a name change at one of the cancer centers from start to finish. Plan a strategy and timeline for implementing the new name, as well as communicating the change to all audiences. Execute all tasks in cooperation with on-site center staff.

Support all cancer centers with public relations services for key announcements, and update Alliance Oncology team members on new acquisitions through executive emails.

Our Role

Copywriting and editing, graphic design, media relations, print production, project management / consulting, strategic planning

Project Files


Warning: substr() expects parameter 1 to be string, array given in /home1/jessadov/public_html/inc/functions.php on line 448
1 of 16 ImagesPrevNext