Rebranding & Marketing Collateral

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North Valley Breast Clinic

Project Type

Brand launches, brochures, interview coordination, logos, posters and fliers, print ads, public relations campaigns, radio ads, stationery, websites

Client

Alliance Imaging on behalf of North Valley Breast Clinic, the only comprehensive breast clinic in the Redding, California, area

Challenge

Launch the breast clinic's revitalized brand to referring physicians and patients in the northern California region. Develop a full library of marketing collateral to communicate the clinic's unique menu of services for early breast cancer detection.

Solution

Refresh logo, then create a variety of brochures, fliers, print and radio advertising, and a fully redesigned website. Customize all materials for either referring physicians or potential patients. Position the center's medical director as a subject matter expert in breast cancer screening through high-profile media coverage.

Our Role

Copywriting and editing, graphic design, media relations, print production, project management / consulting, strategic planning, vendor / partner relations

Project Files


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I remember when I thought that marketing in my industry was not very useful. Then I met Jessica Satterfield-Reyna.

Ian Grady, MD, FACS, North Valley Breast Clinic